Seed Group Partners with TradeTech Leader Nexxiot to Accelerate Cutting-Edge Digital Supply Chain Services in the MENA and GCC Region

DUBAI, UAE and ZURICH–(BUSINESS WIRE)–Seed Group, a company in the private practice of Sheikh Saeed bin Ahmed Al Maktoum, announced a new strategic partnership with Nexxiot, a Swiss company and TradeTech leader, to drive the adoption of supply chain technology advanced to facilitate capabilities in global trade.

As part of this new partnership, Seed Group will help Nexxiot expand its operations in the United Arab Emirates and the wider Middle East and North Africa region, continuing its strategy to propel the deployment of technologies and cutting-edge solutions to transform the logistics industry.

Recognized for its radical approach to business technology, Nexxiot combines IoT (Internet of Things) sensing hardware, software and big data analytics to enable customers and partners to optimize operations and create new on the data. This allows the region to continue to expand its status as a global trade hub.

Nexxiot’s trusted technology and global reputation as a provider of unmatched value enables everyone in the supply chain to radically transform their operations.

The company’s technology portfolio includes products for real-time monitoring of the load status of non-powered wagons, temperature monitoring of sensitive goods and monitoring of any internal and external influences affecting the cargo in order to reduce risk of damage and to optimize future transport.

Industrial IoT has various benefits that many industries can benefit from, such as reduced costs, improved decision-making, asset tracking, remote monitoring, and greater energy efficiency.

In line with the UAE Government’s vision for a more sustainable future, Nexxiot aims to enable a 5% reduction in global cargo carbon dioxide emissions by increasing freight transport efficiency and eliminating waste caused by inefficient routes, aligning with the UAE Net-Zero by 2050. initiative.

Hisham Al Gurg, CEO of Seed Group and the private practice of Sheikh Saeed bin Ahmed Al Maktoum, said, “Given the dramatic growth of the MENA region as a global business hub, IoT and cutting-edge data have become more important than ever. Recognizing this global megatrend, we seek partners who support our mission to further facilitate this growth. Every player in the global supply chain needs transparency to create continuous improvement and drive value for their customers and partners. This creates wealth and also allows us to achieve our sustainability goals.

“Bringing Nexxiot to the Middle East will greatly contribute to the UAE’s vision for a more sustainable future. We are very happy to start our journey with them,” he added.

Stefan Kalmund, CEO of Nexxiot, said: “New data and unique algorithms are creating transparency and process automation in ocean, rail, air and intermodal freight forwarding.

“The Seed Group partnership takes this to the next level by providing pioneering TradeTech services to all actors and enablers across the UAE, MENA region and beyond.”

The new collaboration will open new avenues of growth, enabling Nexxiot to revolutionize supply chains worldwide, reduce freight emissions in the transport sector and protect the flow of freight worldwide.

A major player in digital transformation in many vital industries, the Seed Group has formed many successful strategic partnerships with companies around the world seeking to revolutionize industries through the deployment of cutting-edge technologies and innovative solutions.

Over the past 16 years, the Seed Group has helped its partners accelerate their market entry in the MENA region through its strong base of market connections.

About Seed Group:

Over the past 16 years, Seed Group has formed strategic alliances with leading global companies representing various regions and industries. These companies have propelled their business interests and goals into the Middle East and North Africa region with the support and strong foundation of regional connections from the Seed Group. The group’s objective is to create mutually beneficial partnerships with multinational organizations and accelerate their sustainable market entry and presence in the MENA region. Seed Group has been a key element in the success of all its partners in the region, helping them reach their target customers and accelerate their business. The private office was established by Sheikh Saeed bin Ahmed Al Maktoum to directly invest or assist potential business opportunities in the region that meet the criteria for the private office.

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About Nexxiot:

Nexxiot is a driver of tomorrow’s digital logistics. Leading TradeTech and the digitalization of freight forwarding, Nexxiot enables shipping companies and global suppliers to harness the power of their data through cutting-edge proprietary technology and integrated data solutions to ensure accountability, security and efficiency.

Nexxiot solutions track, find and protect freight worldwide through the network’s 700 roaming partners. The company’s secure, industry-leading cloud includes data from over 2.5 billion miles traveled.

Based in Zurich, Nexxiot operates throughout Europe and the United States, employing people from 21 countries. Committed to sustainability through corporate and social responsibility, Nexxiot’s goal is to enable a 5% reduction in global supply chain carbon dioxide emissions by increasing the efficiency of transporting goods and eliminating the waste caused by empty runs and inefficient routes.

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