PepsiCo India and the Smile Foundation launch Waste No More – a special initiative on plastic waste management


PepsiCo India and the Smile Foundation launch Waste No More – a special initiative on plastic waste management

The initiative aims to raise awareness in the student community about plastic waste management.

Posted on October 02, 2021 | Author PTI

The initiative aims to raise awareness in the student community about plastic waste management.

Competitions across age groups organized to generate mass awareness; launch of the special microsite www.wastenomore.co.in; +2000 entries received to date.

Initiative in line with the Honorable Prime Minister’s call to celebrate Rashtriya Swachhta Diwas on October 2, marking Mahatma Gandhi Jayanti.

PepsiCo India has partnered with the Smile Foundation to launch a special initiative on plastic waste management – Waste no More ‘. The initiative is aligned with the Honorable Prime Minister’s call to celebrate Rashtriya Swachhta Diwas on October 2, 2021 Mahatma Gandhi Jayanti. Through this initiative, PepsiCo India engages with +200,000 students from +200 schools in +50 cities in India.

The initiative aims to bring about behavior change, educating the community and students about the importance of preserving the environment and learning more about sustainability. A special microsite wastenomore.co.in was created to showcase innovative ideas submitted by children from participating schools. These ideas include DIY projects, crafts recycled from plastic waste, children’s videos on the importance of plastic waste management, among other activities.

Santanu Mishra, Co-Founder and Executive Director of The Smile Foundation, said: Over the past few years we have partnered with PepsiCo India to drive change across a wide range of topics and we are delighted to partner with them to “ Waste No More ”. Through this effort, we are raising awareness among the country’s young change makers about conservation and sustainability and hope to create a positive impact with students and the wider community.

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