COCA-COLA Beverages Philippines Inc. (CCBPI) is accelerating its Tapon plastic bottle collection program in Ipon: Basta Klaro, Panalo to benefit more communities nationwide.
From Tapon to Ipon, clear plastic beverage bottles made from polyethylene terephthalate (PET) – a 100% recyclable material – are collected to breathe new life into PETValue Philippines, the country’s first bottle-to-bottle recycling facility .
The CCBPI hopes to change mindsets regarding the recyclability of packaging, as used clear PET plastic bottles are typically discarded after use and their potential wasted. At sari-sari (variety) store collection centers first launched in Batangas City and Manila City, used PET plastic bottles are collected and exchanged by community members for incentives.
All Tapon to Ipon collection centers accept all types of clear post-consumer PET plastic beverage bottles – regardless of brand – hence the slogan Basta Klaro, Panalo!, emphasizing that clear plastic bottles are more recyclable than colored bottles.
“Through Tapon to Ipon, we want to raise awareness about recycling, and we want to do our part to ensure that 100% recyclable plastic packaging materials are collected and reused,” said Gareth McGeown, CEO and President of CCBPI.
“At the same time, we’re starting a movement within local communities – World Without Litter is a collective movement and every individual’s contribution is valuable,” he added.
World Without Waste is Coca-Cola’s global goal to collect and recycle 100% of bottles and cans sold by 2030 – a campaign that now finds a mainstay in Tapon to Ipon and its ability to engage all stakeholders within and beyond the Coca-Cola ecosystem. by taking part.